Fractional CMO work. Bilingual Spaces moderation. Founder retreats (coming soon). One weekly letter. One operator.
Ms. A. is a bilingual Latina operator — 25 years of enterprise transformation (as a contractor for Accenture, Deloitte, IBM GBS, SAP, and Microsoft) meeting 13 years in crypto.
She writes The Lemming Letters, moderates Spaces for founders and cypherpunks who need depth over volume, and advises crypto & AI founders on the growth work most of them hire too late.
The founders I work with are excellent at the thing they built. They are often less excellent at the thing that scales it — positioning, go-to-market, sales ops, the change management that turns a great product into a real business. That's my native terrain.
I spent twenty-five years doing enterprise transformation work for the firms that do it best — Accenture, Deloitte, IBM GBS, SAP, Microsoft. I know how Fortune 500 operators actually run. I also know crypto, because I've been in crypto since 2013. You don't have to explain the industry to me before we start working.
Tell me what you're trying to scale and what's in the way. I'll tell you honestly whether I'm the right operator for it — and if I'm not, who is.
BOOK STRATEGY CALL →The loudest Space isn't always the one that moves your project. I hold rooms where depth matters — where the people on stage are OGs, researchers, or founders whose time you don't waste with a recycled run-of-show.
I host maybe one Space a week. I'd rather do it right than do it loudly.
A private 2–3 day retreat for one founder. Morning somatic practice — yoga, breathwork, nervous system work. Afternoon strategic 1:1 — positioning, succession, the decisions you've been avoiding. Evening stillness. One of you, one of me.
Launching in 2026. Limited to 6 founders a year. Waitlist opens now; invites go out in order.
I've been in this market since Bitcoin was magic internet money. Ethereum when it was a yellow paper. NFTs before the bubble. AI agents before the tools existed. Long enough to have watched the cycles — and to have seen who stayed.
The Lemming Letters are for the ones who want to build real wealth in this space without handing their identity to it. Primarily in English, con un toque de español.
Ms. A. is a bilingual Latina operator with 25 years in enterprise consulting (as a contractor for Accenture, Deloitte, IBM GBS, SAP, Microsoft) and 13 years in crypto — Bitcoin since 2013, Ethereum since 2015, NFTs since 2018, AI agents since 2019.
She's MBA-holding, PMP- and Prosci-certified, a Bikram-certified yoga teacher with 30+ years of practice, and trained in the Dispenza + Robbins coaching frameworks. She writes The Lemming Letters weekly, moderates Spaces for serious builders, and advises crypto & AI founders who need enterprise-caliber operator depth.
Based between San Juan, San Salvador, and Amsterdam. God 1st.